It’s almost time — in just a few months, Taylor Swift is back on our side of the pond; kicking off the final leg of the Eras Tour in the US and Canada. In Miami, New Orleans, Indianapolis, Toronto, and Vancouver, from October 18 until December 8, to be exact. (Insert maniacal, unhinged, euphoric fangirling sounds here). Personally speaking — and I’m sure I’m not alone in the feeling — this is major, mega, immense. Perhaps the most important moment of my life; like Christmas, my birthday, the best first date, my wedding day all rolled into one. This is my Super Bowl, my Joker, and all I’ve been able to think and talk about, ever since the fandom gods graced me in theTicketmaster trenches. You see, the last time I was lucky enough to (and able to afford to) see my favorite person perform live, it was on the RedTour in 2014. Now, I have big girl adult money to spend — the world is my Swiftie-shaped oyster.
Courtesy of Esther Newman.
You would be surprised then to learn that, with just a few months to go, I haven’t quite chosen my outfit. Call it decision fatigue, call it overly excited procrastination, call it a whole year of watching other fans absolutely nail their outfits in real time on social media, but there’s been a lot to consider. Which era do I honor? Do I just go for a color-themed vibe or try to replicate an outfit? Maybe I should DIY a look? Make my own version of one of Taylor’s tour looks? Or perhaps there’s a niche lyric association I can make? Not to mention all the practical aspects to consider. Blondie is on stage for a whole three-plus hours, performing a staggering 45 songs — I need to be able to stand/dance/scream/cry in comfort.
Plus, give me some credit: This year, Taylor released a brand new album, The Tortured Poets Department, with 31 new songs to absorb and process (that’s a lot of new lyrics, melodies, and stories). And now we know for sure — she’s completely shaken up the original set list, rearranging albums, cutting songs (RIP “Long Live”), and incorporating TTPD into the show with its own dedicated set. Arguably, the most theatrical of the entire tour. Six new songs, brand new outfits, visuals and choreography!
So, to try to help myself as well as anyone in the same boat, I’ve put together one mega guide to what to wear to the Eras Tour, with tidbits here for everyone — whether you’re a longtime Swiftie like myself or a new fan looking for inspiration. I’ve covered everything from Debut-ready cowboy boots to reputation snakes, plus all the sequins, sparkles, and fringing that we’ve come to expect from a TS tour. I’ve followed the set list of the tour as it currently stands, throwing in fan-favorite outfit DIYs, some lyric- and Easter egg-inspired looks and color themes that define each era.
What to wear to the Eras tour if you’re a Lover fan
After the darkness of the reputation era, 2019’s Lover was an explosion of color, sparkle, and bubblegum pop. This was when Taylor “found herself” again after symbolically killing off her past self during “Look What You Made Me Do” (“I’m sorry / But the old Taylor can’t come to the phone right now / Why? Oh, ’cause she’s dead!”). Lover is also the first album owned by Taylor following her departure from Big Machine Records, so, of course, it has a special place in Taylor’s heart.
Like the literal transition in the “Me!” music video, when the rep snake bursts into pastel butterflies, this time was all about everything that makes Taylor, Taylor. It’s also an era cut short by the pandemic (RIP, LoverFest), so it’s meaningful to fans that Taylor kicks off the Eras tour this way with lyrics from “Miss Americana & The Heartbreak Prince”: “I counted days, I counted miles […] It’s been a long time coming.” (I get chills every time I hear this intro).
Lover Era Inspired EarringsBUY$25.00Etsy
Petite Heart Sequin Flare PantsBUY$68.60$98.00NastyGal
Joydistrict Tasseled Metallic Western Boot…BUY$82.50$165.00ASOS
Plus Size Asymmetric Draped Mini Dress In …BUY$159.00ASOS
Heart Motif BagBUY$21.00$31.00Princess Highway
Paris Circa 2004 TopBUY$114.00Dyspnea
Colors & themes of the Lover era
The colors most closely associated with Lover are pastel rainbow, and more specifically, pink, baby blue, and lilac. In this segment of the show, Taylor wears a custom, bedazzled Versace bodysuit, a sequinned Versace blazer (for “The Man”), and sparkly Louboutin boots.
If you’re a Lover stan, this is also your time to shine in popstar-ready sequins, blazer dresses, and butterfly, heart, and flower motifs. For an easy nod to the era, draw a heart around your eye à la Taylor in the album photoshoot or dip your hair tips into some pink or blue dye. Other whimsical and romantic themes are winners here, too — just think about the ‘Me!’ music video, which featured cats, a unicorn, princess dresses, candy-colored cowboy boots and rainbows.
On Cloud Nine Satin Mini Slip DressBUY$11.98$39.99Fashion Nova
Dance For You Fringe Mini Dress – PinkBUY$53.99$59.99Fashion Nova
Plus Heavenly Affair Babydoll DressBUY$34.50$69.00Dolls Kill
Plus Sky She’s A Legacy Bustier TopBUY$17.99$45.00Dolls Kill
Fly-away BootBUY$216.00$360.00Revolve
Embellished Cutout High-rise Straight JeansBUY$745.00mytheresa
Lover era DIY costume ideas
Feeling crafty? I love how this fan replicated Taylor’s rainbow fringed jacket moment using just paint. If you really want to make a statement, DIY your own 2019 AMAs shirtdress.
To replicate an actual Lover era look, the “Me!” and “You Need To Calm Down” music videos provide a wealth of inspiration, from Taylor’s pastel suit and ’60s babydoll look to her hot pink fur coat and cat eye sunglasses.
A super-easy DIY that has been all over my TikTok feed are these bedazzled heart-shaped sunglasses. All you need are the specs (which are all over Amazon), super glue, all your leftover friendship bracelet beads and an afternoon in front of the TV glueing (watching the Eras Tour Movie to prepare, perhaps?).
Unicorn Hair Full Coverage DyeBUY$17.00Lime Crime
Lesia Butterfly TopBUY$68.00Revolve
Plus Sequin Wide Leg PantsBUY$41.00$82.00Boohoo
Heart Embellished Sunglasses In WhiteBUY$25.50$42.00ASOS
Puff Sleeve Sequin Embellished Long Sleeve…BUY$89.50$149.00ASOS
Louella Western Knee Boot In Embellished D…BUY$136.50$226.00ASOS
What to wear to the Eras tour if you’re a Fearless fan
The Fearless era was when Taylor went from being the talented new face of country pop to worldwide recognition and mainstream chart success. It’s the album that gave us career-defining songs like “Love Story” and “You Belong With Me,” so it was perhaps unsurprising that Taylor chose Fearless as her first Taylor’s Version rerecord and placed it second in the tour set list.
Rhinestone Cowboy BootsBUY$79.99Amazon
Dance For You Fringe Mini Dress – GoldBUY$53.99$59.99Fashion Nova
2024 Sequin High Waist Mini SkirtBUY$16.99Walmart
Sequin Mini Dress With BowBUY$42.49$129.95Eloquii
Tall Halter Jersey Stretch Sequin Wide Leg…BUY$178.50$238.00KAREN MILLEN
Multicolor Disc Tassel Beaded Shoulder Pad…BUY$136.00$272.00Nasty Gal
Colors & themes of the Fearless era
Just like her 20-year-old self on the 2009 Fearless tour (gold is the official color of this era), Taylor mainly opts for glittering gold, fringed mini dresses — it’s so satisfying seeing it glitter as she twirls and skips around the stage. This time around, though, she swaps out her black, knee-high riding boots for a custom pair of cowboy-style Louboutins.
The easiest way to honor the era is with a similarly sparkling gold dress, cowboy boots, Taylor’s signature curls and “13” drawn on the back of your hand. If you want to go all out, you could DIY a sparkly “13” guitar like Taylor’s.
Sequin Cami Mini DressBUY$49.98$99.95Superdry
Gold Sequin Off Shoulder TopBUY$47.00$74.00River Island
Plus Sequin Ruched Belted Midi DressBUY$19.00$66.00Boohoo
Fearless era DIY costume ideas
Fun nods to the Fearless discography come from the era’s music videos. The hand-drawn band Junior Jewels tee is an easy arts and crafts project (wear with plaid pajama pants). If you’re going with your best friend, a great duo idea is band geek Taylor and cheerleader Taylor. Alternatively, channel Princess Taylor from “Love Story” with a white and gold corset top and flowing skirt.
Lulu Dress – OatBUY$97.49$129.99City Chic
Know You Long Sleeve Corset TopBUY$75.00Nordstom
Square Neck Corset Jacquard Lace Mini DressBUY$43.99$89.99Cherley
In My Fearless Era – Taylor Swift Unisex T…BUY$20.00Etsy
Sidny Gold MultiBUY$89.00Betsey Johnson
Junior Jewels T-shirtBUY$26.53$30.50Etsy
Plus F Is For Fairies Handkerchief Dress -…BUY$29.00$49.00Dolls Kill
Heritage R Toe Western BootBUY$159.95Ariat
French Courtship Half SlipBUY$88.00Free People
What to wear to the Eras tour if you’re a Red fan
Welcome to the first major shakeup implemented by Taylor on the European leg of the Eras Tour: the Red set, which was originally sixth in the lineup, has been moved up to third (originally, when watching the grainy livestream of Paris Night 1, I thought this was to reflect the order of her rerecords but that theory was swiftly — ey, ey — proven incorrect).
Red is clearly one of Taylor’s favorites (the eight new-to-us vault tracks on Red TV, 10-minute “All Too Well” and its accompanying short film directed by Taylor attest to this). As a longtime Red stan, I’m very happy about that. It was her first proper shift into pop, spawning mega-hits like “22”, “I Knew You Were Trouble” and “We Are Never Ever Getting Back Together”, and it was her second rerecord in 2021; one of the few revisited eras that truly got time and space to breathe alone, before Taylor moved onto the next or a new album (after almost a year, it was followed by Midnights in 2022).
Center Stage Sequin Mini Dress – RedBUY$26.99$44.99Fashion Nova
Timothee Western Knee Boots In Metallic RedBUY$74.50$99.00ASOS
Valencia Dress – RedBUY$189.00$236.00Yojani Boutique
Shine On Sequin Bell PantsBUY$121.00$216.00Revolve
Heart Crossbody Bag In RedBUY$34.99ASOS
Curve Red Bow Back Peplum TopBUY$59.00Yours Clothing
Colors & themes of the Red era
The Red era has a very distinct aesthetic and not just because of the color. During the OG Red era, Taylor’s personal style was perhaps best described as twee. She was well known for tea dresses, high-waisted shorts, brogues, and Mary Janes, Breton stripes, bowler hats and cat eye sunglasses, most of which made their way onto the stage. The RED tour also saw one of her most iconic performance outfits: a top hat-wearing circus ringleader. She pays homage to the look on the Eras tour with a sparkling red-to-black ombre, sequin bodysuit and matching jacket (a custom design by Ashish).
Billie Chino ShortsBUY$78.00Free People
Not A Lot Going On At The Moment T-shirtBUY$23.34$27.34Etsy
Women’s Champion SneakerBUY$54.95Keds
Red era DIY costume ideas
The easiest way to channel RED energy is with a red dress, a twee-inspired shorts-and-brogue moment or a look from the “WANEGBT” or “22” videos: squirrel pyjamas/glasses Taylor and “not a lot going on at the moment” T-shirt Taylor spring to mind. A more recent, popular source of inspiration is the “I Bet You Think About Me” music video. In particular, red dress Taylor complete with rose headband and lace gloves.
Royal Fantasy Tulle Gown – RedBUY$27.98$69.99Fashion Nova
Jennica Underwired-cup Stretch-lace And Sa…BUY$135.00$174.00Selfridges
Lauren Red Tulle Mini DressBUY$102.00Lace and Beads
Women’s Lace Elegant Short GlovesBUY$5.99Amazon
Scarlet Red Velvet Flower HairbandBUY$33.32Etsy
What to wear to the Eras tour if you’re a Speak Now fan
Justice for Speak Now! So far, it appears that we’re back to just a one song set with “Enchanted” (to make more time for the new TTPD set) but, Taylor is tricksy and so I’m hoping and praying that it will be permanently joined by fan favorite and certified tearjerker “Long Live” once again — with the famous koi fish guitar of course. Cue the manifestation circle…
This is arguably Taylor’s most romantic and magical era — “enchanting” you could say. If you’ve seen the OG Speak Now tour footage, you’ll know that it’s one of her most theatrical shows to date, with elaborate sets for each song, including an entire wedding setup for the titular track, a spooky forest for “Haunted”, and Taylor’s first floating stages. In fact, the entire thing was staged like a theatre show with red velvet curtains and tap dance breaks from her dancers. I highly recommend watching the original Speak Now Tour film on YouTube if you’ve never seen it.
Fabulous Perfection Purple Satin Pleated M…BUY$79.00Lulus
Annie’s Ibiza x Terry de Havilland
The Purple Cowboy BootBUY$462.00Annie’s Ibiza
Embellished Batwing Mini Dress In MauveBUY$94.05$209.00ASOS
Embellished Shift Mini Dress With Beaded F…BUY$225.00ASOS
Dagget Western BootsBUY$270.00Free People
Tall Button Through Pintuck Mini Textured …BUY$60.00ASOS
Colors & themes of the Speak Now era
To capture the nostalgia of the Speak Now era, sequin babydoll dresses and princess ball gowns like those originally worn by Taylor at the time are your best bets (preferably in purple, the color of the album). Also a must for this era: a red lip and a carefully chosen arm lyric — something Taylor used to do as a kind of “mood ring” for how she felt each night of the tour. This is the look Taylor is sporting in her latest music video, “I Can See You.”
Lila Chiffon Tutu Mini SkirtBUY$40.60$58.00Minga London
The Zane Purple Sequin Shoulder BagBUY$7.99$40.99Public Desire
Trendy Plus Size Cutout Metallic Skater DressBUY$29.73$89.00Macy’s
Pre-game Party Sequin Skirt In Purple CurvesBUY$64.00Impressions
Purple Bead Fringe Halter Neck TopBUY$102.00River Island
Star Sequin Flare PantsBUY$44.00$145.00Nasty Gal
Speak Now era DIY costume ideas
For a music video look, you have either the old-school flapper vibes of “Mean” or the preppy school girl vibes of “The Story Of Us” (DIY your own storybook poster to carry with you, just in case locals don’t get it).
So far, my favorite DIY Speak Now costume idea has come from this thrifty duo, who dressed as bottles of Wonderstruck and Wonderstruck Enchanted, the two perfumes Taylor released during this era (and which I forever pray she brings back).
Bardot Off Shoulder Midi Pleated Skater Dr…BUY$90.00$110.00Silk Fred
Plus Size Lavender Heart Velvet Love Inter…BUY$118.99$158.00Unique Vintage
Sage Purple Tulle Mini DressBUY$95.78$113.66Lace and Beads
What to wear to the Eras tour if you’re a reputation fan
Didn’t you hear? The old Taylor is dead (mic. drop.), so if you’re a rep stan, it’s time to throw out the candy-colored sparkles and cowboy boots in honor of Taylor’s (aesthetically) darkest album. Taking charge of the narrative surrounding the Kim/Kanye phone call drama, Taylor adopted the snake — a symbol originally used against her — as the motif of the era, especially the imagery of a snake shedding their skin in order to regenerate themselves. The original reputation tour even featured a gigantic inflatable snake, nicknamed Karyn. This time, Taylor transitions into the era with a digital serpent on the massive LED screens backing and lining the stage.
Keep It Up Sequin Skirt Set – ChartreuseBUY$16.99$28.99Fashion Nova
Petite High Shine Sequin Mini DressBUY$136.00$272.00Nasty Gal
Medusa BodysuitBUY$98.00Revolve
Leg Avenue Snake Fishnet TightsBUY$12.52Attitude Clothing Co.
Plus Size Snake Print Turtleneck DressBUY$21.00$34.99Forever 21
Sequin Bandeau Woven Midi DressBUY$102.00$204.00KAREN MILLEN
Floral Snake Dress PlusBUY$73.00Midnight Hour
Sequin Shoulder Bag In GreenBUY$19.00$29.00My Accessories London
Colors & themes of the reputation era
If you’re dressing for a “big reputation”, then your safest bet is a lot of black, green, sparkles, and snake motifs. Head to Netflix and watch the reputation stadium tour for inspiration — you’ll spot Taylor wearing hoods, bodysuits, knee-high boots, sharp-shoulder jackets, cut-out features, and a black manicure to match the mood. On the Eras Tour, Taylor usually has a few different iterations of her outfits that she mixes up for different shows and, most probably, so they can be fixed in between appearances (she now has multiple fringed dresses for the Fearless segment, for example). For reputation she has just one bodysuit: an asymmetrical, one-leg, one-sleeve black and red sequin design with snakes slithering up her body. Some fans have theorised that this is a metaphorical nod to her own reputation in the public eye; others think that she’ll only make any changes when she announces reputation (Taylor’s Version), as she did for 1989 TV (more on this below). Either way, you’ll probably see plenty of fan recreations of this iconic red and black look.
Over The Knee Block Heel BootsBUY$48.99Amazon
Snake Faux Leather Long Blazer CoatBUY$52.80$132.00NastyGal
Snake Effect Mini SkirtBUY$17.99$59.99Mango
Erin Sequin TopBUY$128.00Revolve
A-line Scoop Short Sequin Homecoming Dress…BUY$104.00JJ’s House
Almora Draped Sequined Tulle Mini DressBUY$216.00$540.00The Outnet
Long Snake Choker NecklaceBUY$72.65$85.47Etsy
Vegan Leather Cross Front TopBUY$69.99bebe
Mortis Laced Straight Leg Pu TrousersBUY$82.00Disturbia
reputation era DIY costume ideas
If you want something a little more subtle, then a newspaper print, inspired by the album cover, is a strong bet. Or try a cheeky nod to a lyric: old-timey “Getaway Car” Bonnie and Clyde, the maps where you buried the hatchet (“End Game”), or a magician and illusionist from “So It Goes…” Anyone brave enough to go as zombie Taylor from the “Look What You Made Me Do” video gets my vote, though.
Black Ribbed One-shoulder TopBUY$19.99Monki
Andi Flat Western Knee Boots In Green GlitterBUY$39.50$64.99ASOS
Plus Size Printed Palazzo PantsBUY$54.00Macy’s
What to wear to the Eras tour if you’re an folklore & evermore fan
Another major change to the setlist was Taylor combining her two pandemic albums, folklore and evermore; described by Taylor as sister albums. Despite have sonic similarities (acoustic, indie folk), they have very distinct aesthetics and energies, and so have divided them up (also, because you never know, Taylor could easily split them up and surprise us again).
Dressing for the folklore era
folklore is Taylor’s first pandemic-era album — a total surprise drop that was announced less than 24 hours before its release, and the first project that she released not on her usual two-year schedule (freed from the restrictions of writing for single-release and stadium shows). It’s also her first true alternative album, co-produced partly with The National’s Aaron Dessner and Jack Antonoff who each collaborated remotely. In fact, the very first time they got to perform the songs together was in the Disney+ concert film folklore: the long pond studio sessions. Together they created a lush, folky, rustic world where Taylor experiments with other people’s stories, make up characters, and dip into history and local myth.
Prairie SkirtBUY$129.95Free People
Real Love Embroidered DressBUY$168.00Free People
Elisa Midi DressBUY$138.00Arula
Plaid Shirt DressBUY$89.00Apricot
V-neck Check Mini Dress Curve & PlusBUY$24.00Cider
Palladian Check Tate DressBUY$158.00$198.00Tuckernuck
Colors & themes of the folklore era
folklore’s key aesthetic is “cottagecore grandma picnics in the woods” so think floral prairie dresses and cozy knitwear (referencing “cardigan”, of course). A plaid shirtdress is a great nod to the folklore: the long pond studio sessions. For the folklore segment of the Eras tour, Taylor turns it up a notch with a rotation of ethereal, floaty dresses that give Stevie Nicks and Florence & The Machine a run for their money and, as it turns out, were potential Easter eggs for the Stevie references and Florence collab on TTPD (honestly, this woman’s mind…). One of the easiest ways to capture some folklore energy is with a woodland-nymph look in a palette of whites, creams, greys and silver, and with light floral patterns. The way I imagine the folklore aesthetic is as if I’m wearing a cozy knit cardigan pulled over a faded floral dress with a glass of white wine, overlooking the sea at sunset in a rich-white-woman, Big Little Lies style. Whereas evermore is red wine on a gloomy, winter evening, huddled around a roaring fire, casting spells like a witch (you can tell me in the comments if this makes sense).
Wilow Floral Maxi DressBUY$108.00Arula
Ruffle Floral Print Cami Long DressBUY$36.00The Commense
Oasis Midi DressBUY$118.00Free People
Oversized Cardigan In CamelBUY$52.00ASOS
Handmade Star Folklore Cardigan StarBUY$35.77$47.70Etsy
Cashmere Cocoon CardiganBUY$39.99$79.98My Comfy Blouse
Satin V-neck Floral Ruffle Ruched Mini Dre…BUY$20.00$40.00Cider
Mini Lace Homecoming Dress With SequinsBUY$59.00JJ’s House
Ruffle Off Shoulder Asymmetric Maxi DressBUY$47.50$94.99ASOS
folklore era DIY costume ideas
If you would rather take on a look inspired by your favorite song, you’re not alone. We’ve already seen silver, sparkling “mirrorball”-inspired outfits and moon/Saturn duos (for “seven”) become fan favorites. For our craftiest Swifties, Taylor’s floaty folklore dresses are DIY catnip; especially her green number.
Moon & Saturn NecklacesBUY$13.00Etsy
Sequin Strapless Contrasting Binding Maxi …BUY$36.80$46.00Cider
Plus Sequin Wide Leg TrousersBUY$111.00River Island
Vegan Acres Tall Western BootsBUY$120.00Free People
Sequin Mid Waist Mini Skirt Curve & PlusBUY$28.00Cider
Dressing for the evermore era
For those whose ears are yet to be blessed by arguably Taylor’s best album (in my humble opinion), evermore is the surprise indie folk sister to folklore. While both Taylor and the collective fandom have acknowledged that folklore lives in the months of spring and summer, evermore lives in autumn and winter. It’s cozier and warmer in tone, with nods to Christmas and the cold drawing in, and so its color palette is also warmer and cozier.
Plaid SchacketBUY$40.00Eloquii
Plaid Shirred Ruffles Pocket DressBUY$32.80Bloom Chic
Women’s Signature Camp Flannel Shirt DressBUY$119.00L.L. Bean
Lausanne SlipBUY$98.00Free People
Woven V-neck Halter Aztec Maxi Dress Curve…BUY$37.90Cider
Square Neck Twist Slit Midi Dress Curve & …BUY$29.90Cider
Colors & themes of the Evermore era
For this era, a continuation into the “folklorian woods”, Taylor marries the folkloric, cottagecore sensibility with something more mystical. Think the witchy vibes of “willow” (a green velvet cloak, vintage-style slip dress and flower crown are a must), the lead and only single from the album. The key colors of this album riff off the album cover, on which Taylor wears a cozy-looking plaid coat: so rust orange, copper, beige, and earthy browns.
Exclusive Bardot Maxi Dress With High Low …BUY$76.25ASOS
Premium White And Orange Floral And Lace M…BUY$45.00$129.00ASOS
Disc Sequin Halter Mini DressBUY$110.00$222.00KAREN MILLEN
evermore era DIY costume ideas
With less obvious music video prompts, you can have some fun here. Maybe you could dress as the golden thread? The willow tree itself? An ivy-covered house from “ivy”? A glass of champagne from “champagne problems”? A Wild West-style bandit from “cowboy like me”? You could even take inspiration from the album cover. The world is your evermore-shaped oyster.
Flower CrownBUY$57.80$68.00Etsy
Dream On MaxiBUY$108.00Free People
Green Hooded CloakBUY$17.90Amazon
Wide Fit Knee Tassel Western Boots In Ches…BUY$91.00ASOS
Jolene Joshua Tree Print Shirred DressBUY$120.00$315.00Kitri
Fringe Out Vegan Suede JacketBUY$168.00Free People
Overland Silk Top EsBUY$128.00Reformation
Champagne Off The Shoulder Long Sleeves A-…BUY$148.00Queen Dancer
Floral Embroidered Pocket Midi Cami DressBUY$28.80Bloom Chic
Western Rachel Love VestBUY$98.00Free People
Denim Strapless Belted Ruffle Maxi DressBUY$21.90$43.00Cider
Low Rider Suede VestBUY£188.00Free People
What to wear to the Eras tour if you’re a 1989 fan
For Taylor’s pop magnum opus, you have a full range of iconic music video looks to choose from: “Shake It Off” (ballet or cheerleader Taylor), “Blank Space” (Taylor stabbing the cake in black lingerie and lace sleep mask), “Bad Blood” (one of The Squad) and “Wildest Dreams” (old Hollywood Taylor in the yellow dress). Alternatively, Taylor favoured matching two-piece sets, Wayfarers, sequinned jackets and skater skirts for the OG 1989 tour, which she continues to reference today. If you want a monochromatic look, the color here is the light baby blue used on the album cover. In fact, Taylor used the color blue to Easter egg and hint to 1989 being her next rerecord whilst on tour: the night she announced 1989 TV she began opting for blue iterations of some of her outfits, so a blue ball gown for the Speak Now section, a blue folklore dress and, naturally, a blue sequined two piece for the 1989 set itself.
Tiffany Mini DressBUY$70.00Revolve
Scout Dress In Blue Disc SequinsBUY$256.00$319.00Wolf & Badger
Brighten Up Sequin Mini Dress – BlueBUY$17.99$35.99Fashion Nova
Plus Size Denim Tube Mini DressBUY$34.99Forever 21
Halter Neck Sequin Mini DressBUY$476.00Revolve
Vintage Slip Mini DressBUY$118.00Rumored
1989 era DIY costume ideas
It’s easy to reference the 1989 tracklist with your outfit. This album and era are most closely associated with New York City (she opened the original tour with “Welcome To New York”) so NYC-inspired prints are a winner. Likewise, I can’t wait to see “Style” fans nod to Old Hollywood with James Dean and “red lip classic” inspired looks. The most creative (or unhinged, depending on your perspective) outfits pay homage to the seagulls that grace both the original 1989 and new 1989 TV album covers.
For an inside joke look, you can’t beat Taylor’s 2014 “no, it’s Becky” T-shirt, which has a special place in Swiftie history.
Sequin Bomber JacketBUY$42.99Amazon
1989 Seagull SweatshirtBUY$60.00Etsy
Women’s Sparkly Sequin Cropped JacketBUY$39.99Amazon
Shiny Skater SkirtBUY$17.85Amazon
Co-ord Mid Rise Baggy Jean With Sequins In…BUY$41.50$63.00ASOS
Turquoise Skater SkirtBUY$30.00Etsy
Plus Size Rhinestone New York Cropped TeeBUY$10.00$17.99Forever21
Welcome To New York T-shirtBUY$25.00Etsy
Nyc 1990 Applique Baby TeeBUY$35.00Urban Outfitters
What to wear to the Eras tour if you’re a Tortured Poets Department fan
We were all collectively trying to catch our breath after Taylor absolutely gagged us with her latest release, The Tortured Poets Department, when she went and staggered us even further with a brand new six-song-long set. TTPD or Tortured Poets for short — including the surprise Anthology edition, that’s a whopping 31 new songs that truly live up to the anguished, poetic name; and the tour performances equal that. Just imagine if your favorite pop megastar put together their own Broadway show, with all the theatrics, drama and emoting to match (Taylor may have jokingly nicknamed this section “Female Rage: The Musical”, but I don’t think she’s far wrong. I now want an entire show dedicated to TTPD!).
This album covers everything from heartbreak to the pressures and scrutiny of fame; old flames turned sour, old rivalries turned bitter, then turned bittersweet; mental health and addiction; Taylor’s masters’ ownership struggle. And that just scratches the surface. Simply, though, I think it’s Taylor at her absolute best.
Broderie Corseted Mini Dress With Black Ti…BUY$83.50$139.00ASOS
Square Neck Corset Jacquard Lace Mini DressBUY$43.99$89.99Cherley
Corseted Cotton Poplin Mini Dress With Con…BUY$62.55$139.00ASOS
Broderie Corset Mini Dress In Black Acid WashBUY$37.49$74.99ASOS
Premium Lace Drape Corset Mini Dress In BlackBUY$357.00ASOS
A-line V-neck Short Tulle Homecoming DressBUY$124.00JJ’s House
Colors & themes of The Tortured Poets Department era
Primarily, TTPD is associated with the color white: Taylor wore a white bridal-like gown to announce the album at the Grammys, referenced this look in the music video for “Fortnight”, and then again on stage with a dramatic, corseted Vivienne Westwood gown; inscribed with her own lyrics. As if Taylor is wearing a crumbled up piece of paper torn from the pages of her own songs. She’s paired this with a chunky Westwood orb choker with black beads or pearls.
Similarly, the first cover we saw for TTPD (there are four variants) is white and Taylor has been using a white heart emoji to discuss the album on her social media. TTPD is also associated with black — a nod to the cover of the Anthology edition (the surprise second album drop that shortly followed the release) and the darker, grittier topics Taylor is delving into here. We also see her physically transform from white gown to black Victoriana dress in the “Fortnight” video (which is shot in black and white).
Overall though, the TTPD aesthetic is a sepia-tinged, Dark Academia-meets-Case-File, meets the dark side of Hollywood vibe. Taylor teased the album with a library installation littered with Easter eggs and has been playing with a preppy fashion style all year: pleated mini skirts, rugby shirts, loafers, blazers and knee-high boots. Mimic her with an outfit you’ll easily be able to wear again after the show.
Pinstripe Blazer Dress With Reversible Cor…BUY$165.00Maniere De Voir
Candice Collared Mini DressBUY$165.00Anthropologie
Off-shoulder Contrasting Lace Knitted Long…BUY$28.00Cider
The Tortured Poets Department era DIY costume ideas
For a more relaxed approach, I would go the sexy, sultry lingerie-inspired route taken for the cover art. Think, plenty of black, white, and grey lace, silky soft fabrics and loose silhouettes — all the better for writhing around your bed in a tortured, poetic way.
If going all out, consider any one of Taylor’s stage or music video looks to replicate: a haunted bride (complete with garter and smoky, intense makeup)? Or an unhappy 1920s starlet in tails (with nod to “Clara Bow”)?
Off White Ribbon And Lace GarterBUY$4.25$5.32Etsy
Janiyah Mini Dress IvoryBUY$103.00Babyboo
Messaline 3 Row ChokerBUY$720.00Vivienne Westwood
Countryside Maxi SlipBUY$118.00Free People
Satin Cowl Neck Ruched Solid Tank TopBUY$14.40$18.00Cider
Mesh Floral Lace Trim Maxi DressBUY$34.00Cider
What to wear to the Eras tour if you’re a Midnights fan
2022’s Midnights has generated a host of great costume ideas, most notably because Taylor’s return to pop star glam and chart-topping ear worm hooks relate easily to the glitzy, sparkle-heavy style that tends to dominate concert fashion. Fan favorites include her “Bejewelled” video bodysuit (you can DIY your own), midnight blue star dress red carpet look, “Anti-Hero” orange hot pants and “Lavender Haze” faux fur and slip moment.
Feather Sequin Tassels DressBUY$49.99Echoine
Disc Chainmail Sequin Halter Mini DressBUY$113.60$284.00NastyGal
Nadia Sequin Gown – NavyBUY$9.98$49.99Fashion Nova
30 Denier Glitter Star Tights In Black And…BUY$18.00ASOS
Moon Star Metal Waist ChainBUY$9.99Amazon
Cowboy Western Black Knee High BootsBUY$119.95Etsy
Tie-back Sequin TopBUY$12.49$24.99Forever21
Light Up The Night Rhinestone Star Mini DressBUY$45.90Windsor
Cowboy Killer Crystal Fringe Mini Skort In…BUY$80.00$99.95Giddy Up Glamour
Colors & Themes Of The Midnights Era
This is perhaps one of Taylor’s most comprehensible concepts: Surprise, surprise, the color of Midnights is midnight blue. You could also run with the nighttime concept of the album, from astrological prints to star chain belts; I love this “he was sunshine, I was midnight rain” duo idea.
Midnights era DIY costume ideas
Inspired by the album cover shoot, Midnights is also the perfect opportunity to pull out your best Daisy Jones ’70s looks. Here’s hoping that someone recreates Taylor’s Miss Bejewelled, Marie Antoinette look, too.
Lilac Faux Fur CoatBUY$255.78Jayley
Rhinestone Bejeweled Bustier TopBUY$52.00Amazon
Blue Faux Fur Star Shaped BagBUY$23.25$77.51Jayley
What to wear to the Eras tour if you’re a Debut fan
Let’s hear it for the Debut fans! Perhaps Taylor Swift’s most under-appreciated album among the fandom, I’m ready for teenage Taylor’s country twang to have its well-deserved moment when Taylor’s Version drops. Right now, there are no Debut songs on the set list — apart from the occasional acoustic surprise — but again, I hope this changes once we have the rerelease (my Swiftie-since-11-years-old heart will not be able to cope when I hear grownup Taylor sing “Tim McGraw” and “A Place In The World”).
Colors & themes of the Debut era
The staples of any good Debut look are simple: boho summer dresses (preferably white, like the album cover art, or in shades of light green and blue), cowboy boots (shoutout to baby Taylor’s personalised pair which I have been obsessed with since 2006), blue jeans, hoop earrings and an armful of bracelets. For a color-first look, it’s all about lush summer green, baby blue and white; motif-wise, it’s time to bring back the butterflies and flowers.
San Paolo Floral Maxi DressBUY$199.00Faithfull the Brand
Kika Short Strappy DressBUY$160.00$320.00Ba&sh
Mesh Square Neck Floral Dress Curve PlusBUY$22.00Cider
Heritage R Toe Western BootBUY$159.95Ariat
Folklore Ankle Western Boot In TanBUY$70.00ASOS
Last Dance Printed Maxi DressBUY$350.00Free People
Made From Remnants Paisley Silk Midi DressBUY$89.00Urban Outfitters
Solid Ruffle Tie Shoulder Mini DressBUY$30.00Cider
Debut era DIY costume ideas
There are some great music video looks to recreate for this era too, from “Picture To Burn’s” black mini dress, gloves, and headband to “Our Song’s” baby blue prom dress.
What to wear to the Eras tour if you’re broke
If you don’t want to buy anything new, I understand — tour tickets are expensive! Thankfully, the colors and vibes of each era are really strong, so all you need to do is pull a monochromatic outfit in the album color of your choice, draw a lucky “13” on your hand, cover your face/hair/body in glitter, and you’re ready.
For a quick guide, here are the colors most commonly associated with each era/album:
Debut: mainly light green but also white and light blue
Fearless: gold
Speak Now: purple
Red: red (obviously)
1989: light blue
reputation: black and green
Lover: pastel pink, blue and purple
folklore: grey (silver if you’re going for a “mirrorball” look)
evermore: amber, beige and brown (occasionally a dark forest green)
Midnights: midnight blue
The Tortured Poets Department: white and black
What to wear to the Eras tour if you can’t pick a favorite era
I’ve changed my mind about which era I want to dress for about 13 times while writing this article. When in doubt, I think a sequin dress in your favorite color plus cowboy boots is always a winning option, and both are pieces you’re likely to wear again and again.
If you happen to own Taylor Swift merch, then go for that. There’s something very Debut Taylor about a tour T-shirt worn with a denim miniskirt or your favorite blue jeans.
Don’t forget your friendship bracelets
Inspired by a lyric from “You’re On Your Own Kid,” Swifties have started making and swapping friendship bracelets at the tour. What are you waiting for? Bead kits are readily available on Amazon, and quite a few crafty people over at Etsy have done the work for you if you’re in a time crunch.
See you there!
Source: https://www.refinery29.com/en-us/taylor-swift-eras-tour-outfits-swifties